1.) Know your Audience: You need to know who you are talking to in order to make any kind of good attempt at writing something for readers to understand. You also need to know the audience so you know how to go about getting your point across.
2.) Know you Topic: You can't make any kind of educated argument or statement without knowing what you are writing about. Readers will pick up very quickly if an author doesn't know what he or she is talking about.
3.) Passion: If you are not passionate about the topic you won't put the effort in to make your writing good. Your writing will be dull and boring.
4.) Flow: The flow in writing is very important. No one wants to read something that is choppy and all over the place it makes it hard to follow and makes readers not want to read anymore.
5.) Relevant Topic: If you don't have a relevant topic than no one will care about your topic. This rule relates to my first two rules. You need to know those things so you can pick a topic that will actually inform people and keep them interested.
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