Nobody can be successful in writing without these rules or points to live by:
1) Love. You must have a passion for what you write. Else, it is flat, uninteresting, and usually, stilted and boring. Most excelllent writers spend years on their craft - a devoted mind to the meager returns it often provides.
2) Truth. Gotta tell the truth. What is your truth? How did you come to it? Why does it matter? How does it fit into the piece you write?
3) Information. Where is it? How did you get it? How does it relate? Can it make a difference (depending on the format)?
4) Flow. How do you structure your ideas? Many authors do their own thing here - but it has to make human sense. Lead you somewhere, exciting, intriguing, a story. Flowing to a end result - or at least, book #2.
5) Structure/Style. A bit different from flow. Flow is grand scope. Structure and Style can be a chapter thing, a paragraph thing. Changing points of view - by chapter - means you can switch the style, and structure of the character's thoughts. Flow - you gotta know where you are going. Style can be turned on and off - to meet the ends of the piece.
6) Time. Time invested in the craft. How much time did you spend researching, developing, or making a outline for the piece? To have a firm grasp on the position or the story, you have to make the investment into the topic. Get the details right. Put the reader in a car or passenger seat of your mind.
7) Edit for Love. It is hard to cut or amend your piece. No one wants to kill their baby. But editors tell their authors to be flexible - trimming a beautifully written piece, or cutting out the part that does not fit.
That's a start!
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