The ad that I chose to analyze is for a Power Bar. This ad has an ultimate goal of making the viewer want to buy it simply because it would make them a more fit and determined person. First the ad shows the shadow of the lady, without the Power Bar in her system, hunched over tired because she doesn't have enough energy to keep going. The actual image of the lady is showing her stronger than ever and running fast. The fact that the ad has her weaker self as just a shadow shows that she has left this part of herself behind. By eating the Power Bar she has become a new and improved woman who can run without getting tired. The viewer of this ad is supposed to see the power bar as the reason for her persevering though the tough times in a workout. Second the ad uses a woman that seems very fit and attractive. By using someone that is easy to strive to become, the product is seen as working even more. The view can see the muscles in the lady's legs and the drive in her stride. The viewer may infer that this is all because she had a Power Bar before she started running. The words in the bottom right corner or the add "Increase Your Performance" are there just to reassure the viewer that the reason she can run farther than she ever could before is because she had this Power Bar. A very important final detail included in this ad is the Power Bar itself. The viewer now has a visual image of what the bar looks like so it will be easy to find at the store.