http://www.ipodhistory.com/ipod-advertising/
1. This picture is an advertisement for the Apple iPod. The main goal of the picture is to try and get people to want to buy an iPod, and it attempts to fulfill this goal with a vibrant green color and the outline of a person listening to music on an iPod. The iPod is very easy to make out in the picture, so the product is well placed. The person listening to the music also looks like she is having a good time and that the primary purpose of an iPod, to have the ability to listen to your music on the go, is being fulfilled.
2. There are no words on this particular advertisement, which actually seems to make the advertisement stonger because, especially by now, most people know the trademark look of an Apple iPod. Even the shadowed person has become synonymous with the iPod, so no words are needed with this advertisement.
3. The vibrant green is an appealing design choice because it grabs your attention right away, and would draw your eye among many other advertisements. Other advertisements also do not tend to use shadowed outlines of people, but the actual picture of a person, so the dark outline against the green background catches the eye as well. The body language of the person is also appealing because she looks like she is rocking out and that the iPod is fulfilling its purpose.
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