The advertisement is trying to portray the downside to alcohol abuse. The visual element contributes to the message by depicting negative effects of alcohol.
The advertisement invovles both words and a visual image. The picture is the main focus which draws the audience in. The words are placed on the woman's head which makes it the next part of the advetisement that the audience will pay attention to.
The design choices made for the advertisement are primarily meant to be unappealing. This is because the point of the image is to make drinking alcohol something that is undesirable. The woman has the back of her head showing, making her faced away. The colors are for the post part pretty dismal. The woman is in all black, the floor is blue and shady, and the words and toilet are in white.
http://www.google.com/imgres?hl=en&gbv=2&biw=1280&bih=843&tbm=isch&tbnid=e5oVxhcvH8RntM:&imgrefurl=http://ingenial.com/45&docid=OWiKLT8dt_s6oM&imgurl=http://adage.com/images/bin/image/photo/binge030310.jpg%253F1267659192&w=180&h=256&ei=W7J5T5WMFuHc0QHm5Zy_DQ&zoom=1&iact=hc&vpx=415&vpy=151&dur=577&hovh=204&hovw=144&tx=101&ty=120&sig=116759862393475572435&page=1&tbnh=151&tbnw=106&start=0&ndsp=25&ved=1t:429,r:1,s:0
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