Advertising Elements

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The link above is an advertisement for Chick-fil-A advertisment involving cows holding signs saying "eat more chciken". The advertsiement is trying to convince the general public and future customers to eat more chicken at Chick-Fil-A and less bugers, and the humor behind it is that there are cows presenting the sign instead of people. These elements contribute to cows wanting to live and not be turned into beef patties, and are hinting towards eating more chicken and less cow so the cows can live. These elements work well for the advertising and add humor to it. In addition, this advertsment is appelaing becuase it makes the viewers looking at the sign take a step back and wonder what's the point of this advertisment; then they take a step back and chuckle for a second and carry on their way.