http://www.toxel.com/inspiration/2008/06/28/24-unforgettable-advertisements/
The advertisment I found most interesting is the PETA ad. By putting activists in packages with labels on them containing facts about animals it opens bystanders eyes to how many animals we are hurting by killing them to eat them. The label supports the image by helping to convey what the people in the packages are trying to get across. It also shows that we are mammals as well and we wouldn't want to end up on a shelve in a grocery store. Although just the image would be enough to catch people's attention, the labels just make the argument stronger. We wouldn't normally walk down the street to find people in packages and consider it normal. I believe this advertisment is effective even to an audience that isn't vegetarian or vegan. The image does a good job of catching our attention. The image becomes unappealing because we wouldn't want to see out loved ones packaged on a shelve in this state of being.
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