The advertisement that I chose to analyze was this ad by Pepsi. In this add Pepsi is communicating in several different ways to achieve their overall goal to convince people to buy pepsi. First off, this add places two cans side by side, with the can on the left without a logo. This shows that clearly that Pepsi is trying to make a point against the other brand. Most people know that Coke and Pepsi have had a rivalry for a long time, however in this ad pepsi puts no name on the Coke can to show that Coke is inferior to Pepsi, and it practically a cheap generic brand. The ad also features two straws with the cans. The straw in the Pepsi can is fully submerged and enjoying its beverage, however, the straw associated with the coke can is attempting to stop itself from "drinking" the Coke. This is Pepsi further communicating that Pepsi is the superior brand and that no one should even want to drink coke, not even a straw. The communication from the Pepsi company is loud and clear in the advertisement even though there are no words associated with it. However, the lack of words takes nothing away from the ad, it already screams "Coke sucks! Buy Pepsi!"
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