Interesting Image
In this image by the Milwaukee Public Library, the reader is supposed to initially see the Blue box with white text within and think, "Hey I know that". Images/color patterns/logos are as informative as actual words once tehy are widely known, and facebook is no exception. Example In case you're unfamiliar with facebook. While the image itself has no real image, the logo is so widely known even if the text were to say something other than facebook, the initial gut reaction is to associate it with facebook just because of the color and text shapes. The words are obviously trying to make a pun about how people should be reading more. It's a very affective, very simplistic image that piggybacks the fame of a very popular website to elicit a response in the audience. More and more advertisements use this strategy as it's a very effective and easy method so long as no lawsuits are brought up.
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